Norbait is manufactured by restructuring waste fish and fish offal from processing industry and mixed with gelling agents, binders and other attractants. The mixture is then extruded into a fiber mesh tube for a continous "sausage". The production of Norbait is patented world wide.

Norbait is normally supplied frozen in boxes of approximately 20 kilograms. Each box contains an average of 1000 bait units of 30 millimeter lenght and diameter